2014-2016: Adding the Signature Black to Logo Palette An inscription was done in white with a black shadow around it which gave the letters an enhanced look. In its second version, the Netflix logo was written in the form of a low arch and the font ‘sans serif’ was chosen. The original logo was discarded and the new logo was designed in a red rectangular shape with placement of the inscription within.
Once it started getting good responses, it was about time to give a new look to the face of the company. 2000-2014: Adding the Signature Red to Logo PaletteĢ000 was the year when Netflix adopted its signature red-black palette. The reel was a mix of purple and black which connected with the letters. The inscription was a simple and capitalized letter within a thin black boundary. The first logo has a gradient cinema reel, separating ‘Net’ and ‘Flix’. However, being born in the 90s, it was comprehensive and innovative. The original Netflix logo was seemingly dull (if compared to the present ones). The evolution of the Netflix logo (to date) can be divided into 4 phases. (Don’t forget to plug in your earplugs for a distraction-free reading experience.) Evolution of the Netflix Logo In this blog, we will see the evolution of Netflix logo through the years of its existence and how the revamped logo has helped Netflix occupy more market space. N E T F L I X has come a long way with its logo rebranding. Would you believe that the original logo was much different than the current dazzling red one? In fact, the original Netflix logo was much dull and did not invoke Netflix’s creativity (something which garners the company applause from users and audience today). Since its launch, the company has made several changes to its logo. The Netflix logo is something to ponder about. Every time I look at the Netflix logo, the iconic and funky “ tudddduuumm” starts ringing in my ears.
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